Before you pick up the phone to call a reporter, check out these useful tips

Define the allies you need so that you can focus message, resources and strategy.

You can go for some immediate coverage and build a strong relationship at the same time

Anatomy of a successful media plan.

This is from The Digital Marketer a podcast from the Quick and Dirty Tips series of podcast

The basics on what to include in media advisories and media releases. Includes sample documents.

A great short video primer on the crisis of U.S. consumption

short video explaining how wikis work

Website with a begginers guide to getting media coverage