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Polishing Your Spokesperson Skills for News Media

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by BNet republishing Howard Carole's Piece in PR Quarterly
http://findarticles.com/p/articles/mi_qa5515/is_200201/ai_n21322804/?tag=content...
Pen-paper-image

This article is adapted with permission from On Deadline: Managing Media Relations/third edition (Waveland Press: 2000) Excellent summary of the "why" to be ready for media interviews and the "how" of doing it well.


Contributed by celiaalario on May 12, 2009 - 3:24pm
Categories:
Type of Resource: How-to
Skill Level: All
Issues: spokesperson training
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