From the website:
"It's easy to get a media program started at your organization, even if you've never done it before. Just make a long-term commitment to getting the word out and invest the time required to get the job done. Here's how you can begin...."
Links:
[1] http://progressivecommunicators.net/en/drupalit/count-vote/65/1
[2] http://www.causecommunications.com/forgetus/basicguide.html