This article is adapted with permission from On Deadline: Managing Media Relations/third edition (Waveland Press: 2000) Excellent summary of the "why" to be ready for media interviews and the "how" of doing it well.
Links:
[1] http://progressivecommunicators.net/en/drupalit/count-vote/226/1
[2] http://findarticles.com/p/articles/mi_qa5515/is_200201/ai_n21322804/?tag=content;col1