Published on Progressive Communicators Network (http://progressivecommunicators.net)
Polishing Your Spokesperson Skills for News Media
By celiaalario
Created 05/12/2009 - 3:24pm

561
vote [1]
http://findarticles.com/p/articles/mi_qa5515/is_200201/ai_n21322804/?tag=content... [2]
by: 
BNet republishing Howard Carole's Piece in PR Quarterly
Pen-paper-image

This article is adapted with permission from On Deadline: Managing Media Relations/third edition (Waveland Press: 2000) Excellent summary of the "why" to be ready for media interviews and the "how" of doing it well.


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Links:
[1] http://progressivecommunicators.net/en/drupalit/count-vote/226/1
[2] http://findarticles.com/p/articles/mi_qa5515/is_200201/ai_n21322804/?tag=content;col1