The opening of the article:

Since last November's election, George Lakoff's book, Don't Think of an Elephant!, has deservedly captured the imagination of mainstream Democrats and of many progressives as well. He offers us the promise that we can achieve our political vision if only we spent a little more time "framing" our messages to appeal to mainstream America.

For a large number of Americans, he argues, the Right creates a personal connection to policies such as tax cuts for the wealthy and the idea of small government by communicating values — values like personal responsibility and the importance of a strong "traditional" family rather than big government to solve most social problems.... there's more