How many people visit your website? How are they finding you? What are they doing once they're there? These are all the questions that will tell you if your website is helping you reach your communication goals.
Idealware has excellent resources to help nonprofits navigate the wide world of software. This article takes you through the range of options for tracking visits to your website, and more importantly, explains which of the statistics you can track actually matter. Then they lay out tools, from the free to the expensive. Idealware, as usual, can probably save you time and headaches.
But, their articles are quite thorough and this is no exception. If you are new to managing websites, it's a lot to take in and you may want to bookmark it for future reference.