We create opportunities for nonprofits to better engage in the mass media dialogue. Helping advocates communicate with greater impact, MPI provides innovative media and messaging trainings such as: “Ask A Reporter” Q & A conference calls A cutting edge workshop that creates game changing messaging, conflict management & resolution techniques: “Who Do You Think You [Read More]
The battleground for social justice is vast: living wage in Miami, affordable housing in Portland, smoke free restaurants in New York, health care for the uninsured in Denver, fighting hunger in Los Angeles, safe streets in Oakland, gay marriage in Boston. Each issue is different, but each, in a fundamental way, is the same. Does [Read More]
This is a Powerpoint presentation that accompanied a day-long spokesperson skills training, offered via Media Alliance. It includes tips for staying in the driver’s seat when being interviewed, common pitfalls to avoid, and excellent preparation steps for spokespeople.
From the website: Building Communications Capacity offers a dozen field-tested lessons from experts who have collectively led thousands of communications trainings. These hard won insights can help grantmakers leapfrog from supporting limited capacity-building efforts to helping shape effective communications programs with higher impact.
This excellent article on messaging and framing was written by Charlotte Ryan and William A. Gamson of theMovement / Media Research Action Project. “The Movement/Media Research and Action Project’s (MRAP) mission is to strengthen progressive social movements working toward social justice and inclusive, participatory democracy: locally, nationally, and globally.”
From the publisher: Talking the Walk is an incomparable resource for learning to discuss and spin issues of race and racial justice. Hunter Cutting and Makani Themba-Nixon help build the capacity of progressive activists and advocates to conduct media work, reframe public debate, and interrupt media stereotypes with messaging around racial justice. This guide is [Read More]
If your media campaign was a train, this would be all the parts you need to get the train to its destination. Including spokespeople, the engine, your messages… and the sorts of delays/derailments that can pull you off track. A quick easy-to-scan PDF for your training purposes.
The opening of the article: Since last November’s election, George Lakoff’s book, Don’t Think of an Elephant!, has deservedly captured the imagination of mainstream Democrats and of many progressives as well. He offers us the promise that we can achieve our political vision if only we spent a little more time “framing” our messages to appeal [Read More]