Practical Outreach Guide from BUILD Initiative

 
Practical Outreach Guide from BUILD Initiative

This guide, while specifically about outreach on a particular issue (in this case, the importance of standards for early childhood education), is a solid introductory primer on how to plan a communications strategy. It includes a great questions to help you figure out your audience, key messages and key spokespeople. Its examples of sample messages [Read More]

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Pick Your Audience Top Ten

 
Pick Your Audience Top Ten

One of several top ten lists from the wise folks at Green Media Toolshed. From the intro: Many communication efforts fail because they target everyone. In reality, most outreach should target a specific group of people. Make sure you can define the allies you need so that you can focus message, resources and strategy where [Read More]

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Let the World Know: A Beginner’s Guide to Getting Media Coverage

 

“It’s easy to get a media program started at your organization, even if you’ve never done it before. Just make a long-term commitment to getting the word out and invest the time required to get the job done. Here’s how you can begin….”  

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Wikis in Plain English

 
Wikis in Plain English

Excellent short video explaining how wikis (collaborative websites) work.

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