From the website: “This book helps activists mount effective media campaigns and fills the void between conventional how-to manuals and the sweeping, often defeatist media critiques provided by radical theorists.”
Pick Your Audience Top Ten
One of several top ten lists from the wise folks at Green Media Toolshed. From the intro: Many communication efforts fail because they target everyone. In reality, most outreach should target a specific group of people. Make sure you can define the allies you need so that you can focus message, resources and strategy where [Read More]
Work With the Media
A communications resource webpage from the Friends Committee on National Legislation. Includes info about writing letters to the editor and Op-Eds, calling reporters, and talking to the media.
Media Spokesperson Power Point Training for Day Long training
This is a Powerpoint presentation that accompanied a day-long spokesperson skills training, offered via Media Alliance. It includes tips for staying in the driver’s seat when being interviewed, common pitfalls to avoid, and excellent preparation steps for spokespeople.
Make Internet TV
Make Internet TV is a simple and straight forward online guide to getting video onto the web. Step by step instructions prompt you on every topic from choosing a camera to editing and promoting. Make Internet TV is a product of the MA based Participatory Culture Foundation www.pculture.org, a non-profit media freedom organization that also [Read More]
Let the World Know: A Beginner’s Guide to Getting Media Coverage
“It’s easy to get a media program started at your organization, even if you’ve never done it before. Just make a long-term commitment to getting the word out and invest the time required to get the job done. Here’s how you can begin….”
The Art of Reframing Political Debates
This excellent article on messaging and framing was written by Charlotte Ryan and William A. Gamson of theMovement / Media Research Action Project. “The Movement/Media Research and Action Project’s (MRAP) mission is to strengthen progressive social movements working toward social justice and inclusive, participatory democracy: locally, nationally, and globally.”
Talking the Walk:
From the publisher: Talking the Walk is an incomparable resource for learning to discuss and spin issues of race and racial justice. Hunter Cutting and Makani Themba-Nixon help build the capacity of progressive activists and advocates to conduct media work, reframe public debate, and interrupt media stereotypes with messaging around racial justice. This guide is [Read More]
Story-based strategy Worksheets
smartMeme has taught thousands of people how to use story-based strategy, and these worksheets break down the elements of story-based strategy including: The Battle of the Story worksheet Spokesperson Tips Influence Mapping worksheet
Seven Tips to Pitch Your Story by Phone
Another post from the great Community Media Workshop’s “Nonprofit Communicator” blog. Despite Twitter and blogs and all of the fancy new online tools we can access these days, nonprofit communicators still need to know how to pitch a reporter on the phone. Here are seven tips on how to make the call and make the [Read More]