Practical Outreach Guide from BUILD Initiative

 
Practical Outreach Guide from BUILD Initiative

This guide, while specifically about outreach on a particular issue (in this case, the importance of standards for early childhood education), is a solid introductory primer on how to plan a communications strategy. It includes a great questions to help you figure out your audience, key messages and key spokespeople. Its examples of sample messages [Read More]

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350.org Storytelling Training Guide

 
350.org Storytelling Training Guide

Wow! A solid training guide on how to work with people to create compelling narratives.  They worked with Marshall Ganz, so it makes use of the “Story of Self, Story of Us, Story of Now” framework that many folks have found powerful for story construction. The guide is based on doing work on climate change, [Read More]

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Pick Your Audience Top Ten

 
Pick Your Audience Top Ten

One of several top ten lists from the wise folks at Green Media Toolshed. From the intro: Many communication efforts fail because they target everyone. In reality, most outreach should target a specific group of people. Make sure you can define the allies you need so that you can focus message, resources and strategy where [Read More]

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Work With the Media

 

A communications resource webpage from the Friends Committee on National Legislation. Includes info about writing letters to the editor and Op-Eds, calling reporters, and talking to the media.

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Media Spokesperson Power Point Training for Day Long training

 
Media Spokesperson Power Point Training for Day Long training

This is a Powerpoint presentation that accompanied a day-long spokesperson skills training, offered via Media Alliance. It includes tips for staying in the driver’s seat when being interviewed, common pitfalls to avoid, and excellent preparation steps for spokespeople.

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Make Internet TV

 
Make Internet TV

Make Internet TV is a simple and straight forward online guide to getting video onto the web. Step by step instructions prompt you on every topic from choosing a camera to editing and promoting. Make Internet TV is a product of the MA based Participatory Culture Foundation www.pculture.org, a non-profit media freedom organization that also [Read More]

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Let the World Know: A Beginner’s Guide to Getting Media Coverage

 

“It’s easy to get a media program started at your organization, even if you’ve never done it before. Just make a long-term commitment to getting the word out and invest the time required to get the job done. Here’s how you can begin….”  

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The Art of Reframing Political Debates

 
The Art of Reframing Political Debates

This excellent article on messaging and framing was written by Charlotte Ryan and William A. Gamson of theMovement / Media Research Action Project. “The Movement/Media Research and Action Project’s (MRAP) mission is to strengthen progressive social movements working toward social justice and inclusive, participatory democracy: locally, nationally, and globally.”

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Talking the Walk:

 
Talking the Walk:

From the publisher: Talking the Walk is an incomparable resource for learning to discuss and spin issues of race and racial justice. Hunter Cutting and Makani Themba-Nixon help build the capacity of progressive activists and advocates to conduct media work, reframe public debate, and interrupt media stereotypes with messaging around racial justice. This guide is [Read More]

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