This guide, while specifically about outreach on a particular issue (in this case, the importance of standards for early childhood education), is a solid introductory primer on how to plan a communications strategy. It includes a great questions to help you figure out your audience, key messages and key spokespeople. Its examples of sample messages [Read More]
The Center for Media Justice has released a great report that combines case studies, a capacity survey of grassroots alliances and organizations, interviews with a focus group of philanthropists, and a review of existing research to provide the most comprehensive information on grassroots communications capacity and strategy to date. Great content in this report including: [Read More]
Where does the news come from in today’s changing media? Who really reports the news that most people get about their communities? What role do new media, blogs and specialty news sites now play? A new study by the Pew Research Center’s Project for Excellence in Journalism takes a close look at the news ecosystem [Read More]
This excellent book by our allies at smartMeme is a great read for anyone interested in how stories can shift public thinking and move people to take action. Re:Imagining Change provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change makers. This unique book explores how culture, media, memes, and narrative [Read More]
The opening of the article: Since last November’s election, George Lakoff’s book, Don’t Think of an Elephant!, has deservedly captured the imagination of mainstream Democrats and of many progressives as well. He offers us the promise that we can achieve our political vision if only we spent a little more time “framing” our messages to appeal [Read More]
MobileActive is committed to expanding the knowledge and experiences about the use of mobile phones and to accelerating the use of effective strategies and tactics while reducing the learning costs for organizations. Their site has how-to’s, case studies, research and more. The MobileActive.org community includes grassroots activists, NGO staff, intermediary organizations, content and service providers, [Read More]
Community Media Workshop, based in Chicago, is a landmark resource for folks doing grassroots social justice communications. Their resource section has how-tos on all aspects of media releases, working with reporters, and tips for crafting strong media stories. If you’re in the Chicago area, you can use their fantastic media lists.
The Progressive Communicators Network’s report highlights communications success stories from across the country, including: PCN’s Criminal Justice Working group Youth Media Council Save Our Cumberland Mountains With case studies from across sectors and across geography, the report shows in lively detail how communicators are empowering new voices, shifting public consciousness, and supporting progressive policy change.