PCN New York

PCN just started outreach for our New York chapter in late 2012, and our focus is on supporting communicators who are working on civic engagement, especially working with communities of color and working class communities. Here’s the latest information about our chapter.

Dec 132013
 
Laurie Ignacio Presenting on SoundCloud

PCN’s NYC chapter brought together 15 organizers and communicators to share social media tips. The lineup included:

  • Dana Balicki shared tips about how to set strategy and how to measure success
  • Laurie Ignacio demonstrated how to use SoundCloud for sharing audio and doing your own reporting
  • Helen Stillman shared how her organization made use of a “photobooth” at their annual fundraising event
  • Julian Liu shared how he’s used Twitter tools
  • Debi Kar talked about strategy and measuring for success

Here are some notes and links for the tools they shared. The notes are no substitute for being in the room, they’re just a supplement!

Dana Balicki on your social media strategy (@DanaBalicki)

Setting measurable goals
Magic: Focus in the vision.

1. Ask: What are we excellent at?
2. Knowing your audience (FOCUS). What’s the lowest hanging fruit? Who are the people closest to us?
3. Where are they? Where do they live? (Online/offline)

She favors the “CPR” approach
Context: Foundation of who you will BE. Reflecting on values you want to embody.
Purpose: Why are we doing this? Fundamentally. What’s the long-term vision?
Results: Reflecting on the take-aways. What are the things we want to achieve? Should be measurable. (Be realistic. And focused.)

Moving to bigger levels of engagement:

1D – Information broadcasting (one way).
2D – Action. 2-WAY communications. This can include donations/taking action/responding to you.
3D- When audience interacts with each other.

Tools Dana likes:

TweetDeck/Hootsuite/Follower Wonk / Attentive.ly/ Segment.io/ FB Insights

Use metrics: It’s a way to see if you are fulfilling your vision

—–

Laurie Ignacio - @lauritzin on SoundCloud
Using SoundCloud — with your phone you can make good quality audio and upload it instantly (which she did right there!)
Podcast: Radio Ambulante is http://radioambulante.org/en/audio/episodes-en/ (Storytelling project of Latin Americans)

—–

Helen Stillman of North Star Fund — using images for fundraising

https://www.facebook.com/NorthStarFund

“Activism’s Future” campaign: Used a Photobooth at their big event. Spent money on a step-and-repeat backdrop (one-time expense, now they just own it). People could choose words to hold up, letting people be specific. Sharing the pics with each other. (Here’s the album.) Getting “news-worthy” attendees.

Budget: $500
ButhPhotos – App
Note: FB metrics – difficult to measure b/c restarts the count when you update photo album with new pictures

—–

Julian Liu (@changethenypd) on Twitter

1) Uses TweetDeck to manage flow
2) Twiangulate: Who’s most influential in your following? Who can carry your message? Who do you and another “influencer” follow?
3) SnapBird.org – research / search for someone or old tweet
4) Tweetbot – Phone app
5) Over – Phone app / Takes a pic and adds text (Iphone only)

To-Do: Create Twitter lists, Use photos with text on them — very easy to share on Twitter and not subject to 140 character limit.

MUST SEE: CPR Video Campaign / Where am I going?

http://whereiamgoing.org/

—–

Debi Kar – Using Storytelling to engage audience and thinking about strategy (@debikar31)

Alan Jenkins of Opportunity Agenda talks about this framework for setting strategy: “VPSA”

VALUES: What are the values that are bringing to the table?
PROBLEM: What are we trying to solve?
SOLUTIONS: How do we respond to the problem?
ACTION: What do we want people to do?

Think about how to use stories to carry our messages:
**What happens to the brain when you tell a story? Brainwaves link up. Makes empathy more likely even if there’s not agreement.**
Examples of many forms stories come in: https://twitter.com/sixwordstories: Inspired by Hemingway.

Thanks to our notetaker, Veralyn Williams (@veralynmedia)

Oct 022013
 
Social-media-thumb

Twitter. Facebook. Tumblr. YouTube. ThingLink. There are so many social media environments and so many ways you can create your own media now — with limited time, how can we create new media and use social media platforms to advance social justice?

Join us for an evening conversation with other NY social justice communicators and learn about the most effective tools for making use of new media and social media. We’ve got several folks lined up to share tools and resources:

  • Julian Liu (Communities United for Police Reform)
  • Dana Balicki (NYC-based Communications Consultant)
  • Laurie Ignacio (NYC-based Communications Consultant)

When you RSVP below, you can offer a five-minute skills-share as well.

We’ll serve a light meal starting at 6 PM, then start the skills-share at 6:30. We’ll be hosted by Jews for Racial and Economic Justice (JFREJ) at their office: 666 Broadway, Fifth Floor conference room (here’s a map). This event is free, but please RSVP using the form below so that we can plan appropriately.

Who is this skills-share for? PCN supports emerging/established communicators, and organizers interested in building their social justice communications skills. We are particularly interested in communications that supports organizing at the intersections of oppression: for example, work that takes on racial justice and the environment, or gender justice and economic justice. There’s no cost to be part of the PCN NYC Chapter, as long as you are interested in supporting other communicators/organizers as well as learning.

Fill out my online form.
Jun 202013
 
justice for womyn

Are you better at working with words than pictures? PCN’s NYC Chapter is hosting a skills-share for social justice communicators on Tuesday, July 2nd from 6 PM to 8 PM on “Photography for Non-photographers.” Manauvaskar Kublall, photographer, filmmaker and contributor to the Spirit in Action team, will lead a 45-minute session on some easy ways you can use photos better in your social justice communications. Then we’ll open the floor for others to share tips and tricks. Topics will include:

  • Setting the scene, telling your story: four things to keep in mind when shooting your next event or campaign
  • Photography insights- beyond enhancing your images what are some of the aesthetics that should guide you in cropping, resizing and color correcting your images.

Depending on who is part of the skills-share, we can also cover photography genres, rule of thirds, using depth, color temperature and lighting, cropping, exporting for web.

We’ll serve a light meal starting at 6 PM, then start the skills-share at 6:30. We’ll be hosted by Jews for Racial and Economic Justice (JFREJ) at their office: 666 Broadway, Fifth floor conference room (here’s a map). This event is free, but please RSVP using the form below so that we can get enough food. Bring a camera or smartphone and some goals for what you want to do with your pictures.

Who is this skills-share for? PCN supports emerging/established communicators, and organizers interested in building their social justice communications skills. We are particularly interested in communications that supports organizing at the intersections of oppression: for example, work that takes on racial justice and the environment, or gender justice and economic justice. There’s no cost to be part of the PCN NYC Chapter, as long as you are interested in supporting other communicators/organizers as well as learning.

Fill out my online form.
Apr 102013
 
be the media-bronx-large

We’re pleased to announce our first-ever Be the Media! event outside Boston. PCN’s New York City chapter is co-hosting a special Women of Color Be the Media! on Saturday, April 27, from 9 AM to 5 PM at Hostos Community College in the Bronx. We’re partnering with our sister network, Standing in Our Power, for an exciting day of skill-building and networking.

Here’s a glimpse of the day’s schedule:

9:00 AM Checkin Opens (Light breakfast)

10:00 AM Welcome and Opening Conversation

10:45 AM to 12:30 PM Morning Workshops:

12:30 PM to 1:45 PM Lunch and networking time

2 PM to 3:45 PM Afternoon Workshops:

3:45 PM to 5 PM Networking Time/Refreshments/Closing

You can register here or see complete workshop descriptions and all event details at www.bethemediaevent.org.

Mar 282013
 
ONY2_1_11

PCNers Janvieve Williams Comrie and Kathleen Pequeño led a workshop on “Becoming a More Effective Media Spokesperson” at Organizing NY on  Saturday, March 23rd.

Over 40 participants were in a highly interactive workshop session which focused on basic techniques for staying on message while answering reporters questions. Of course, one of the most important tips is: practice, practice, practice. After a brief discussion of tips and technique (including bridging), we spent most of the workshop with practice time for participants to do role-plays with each other on issues they were working on, getting feedback on style and messaging from PCNers and the other workshop participants.

Here’s where one of the strengths of Organizing New York came through: the wide array of issues that people were working on. Participants practiced media interviews on:

  • A proposed NYS law that would eliminate credit checks for employment applicants.
  • The campaign to divest Hunter College from fossil fuels.
  • A campaign to get the state of NY to be less reliant on sweatshop labor for clothing contracts.
  • A campaign to increase federal funding for the eradication of polio.

Here’s the Powerpoint that we used to open the session. Big thanks to the Community Media Workshop for all their great work on how to work with legacy media.

Download (PPT, 156KB)

Mar 192013
 
be-the-media-square-logo-2013

The Progressive Communicators Network and Standing in Our Power (SiOP), two networks organized by Spirit in Action, are teaming up to bring a dynamic one-day skill-building event to women of color leaders in New York City. Women of Color Be the Media! will allow leaders to share information, connect across issues, and learn the latest tools and skills for communicating social justice issues and of course, for creating our own media.

For seven years, the Boston/New England chapter of PCN has organized successful Be the Media! conferences for social justice organizers and leaders. In 2013, PCN and SiOP will bring leaders who are on the frontlines working for racial justice, gender justice, economic justice, and more for a day of community building and communications skill-building modeled on the Boston success.

More information at www.bethemediaevent.org.

Oct 172012
 
Janvieve-NYC-chapter-Sep27 Meetup 2012

Six progressive communicators gathered on Thursday, September 27 for a NYC Chapter Meet-up to network, get an update on PCN activities and to work through the “Battle the Story” when it comes to language access and voting.

Participants shared recent highlights from their work including:

  • getting a story placed in the NY Times
  • the need for more diverse voices at press events related to civic engagement
  • a recent increase in funding for communications on immigration (even as we deal with the difficulties of navigating the current immigration narrative)

Janvieve Williams Comrie led the participants in a Battle of the Story exercise (pictured above, thank you to longtime partner smartMeme for lending us their facilitator guidelines for this great exercise they’ve developed).

Maurice Mitchell suggested we tackle the issue of language access at poll sites, which bridged our shared interest in civic engagement and immigrant rights. One thing we realized fairly quickly was that it was much easier to articulate our opposition’s narrative than to uncover our own narrative!

While time was limited and we didn’t get to finish the whole exercise, it was a useful exercise in strategic and creative thinking. Participants also expressed a desire to continue NYC Chapter Meet-ups in the future in order to support each others’ communications work.

Thanks to the NYC Immigration Coalition for hosting us. We’ll keep rotating the location to better welcome groups from around the city. Stay tuned for our next meetup this fall! If you want to know more about the emerging NYC chapter, get in touch with Kathleen Pequeño, the NYC chapter organizer.