PCN’s NYC chapter brought together 15 organizers and communicators to share social media tips. The lineup included:
- Dana Balicki shared tips about how to set strategy and how to measure success
- Laurie Ignacio demonstrated how to use SoundCloud for sharing audio and doing your own reporting
- Helen Stillman shared how her organization made use of a “photobooth” at their annual fundraising event
- Julian Liu shared how he’s used Twitter tools
- Debi Kar talked about strategy and measuring for success
Here are some notes and links for the tools they shared. The notes are no substitute for being in the room, they’re just a supplement!
Dana Balicki on your social media strategy (@DanaBalicki)
Setting measurable goals
Magic: Focus in the vision.
1. Ask: What are we excellent at?
2. Knowing your audience (FOCUS). What’s the lowest hanging fruit? Who are the people closest to us?
3. Where are they? Where do they live? (Online/offline)
She favors the “CPR” approach
Context: Foundation of who you will BE. Reflecting on values you want to embody.
Purpose: Why are we doing this? Fundamentally. What’s the long-term vision?
Results: Reflecting on the take-aways. What are the things we want to achieve? Should be measurable. (Be realistic. And focused.)
Moving to bigger levels of engagement:
1D – Information broadcasting (one way).
2D – Action. 2-WAY communications. This can include donations/taking action/responding to you.
3D- When audience interacts with each other.
Tools Dana likes:
TweetDeck/Hootsuite/Follower Wonk / Attentive.ly/ Segment.io/ FB Insights
Use metrics: It’s a way to see if you are fulfilling your vision
Laurie Ignacio - @lauritzin on SoundCloud
Using SoundCloud — with your phone you can make good quality audio and upload it instantly (which she did right there!)
Podcast: Radio Ambulante is http://radioambulante.org/en/audio/episodes-en/ (Storytelling project of Latin Americans)
Helen Stillman of North Star Fund — using images for fundraising
“Activism’s Future” campaign: Used a Photobooth at their big event. Spent money on a step-and-repeat backdrop (one-time expense, now they just own it). People could choose words to hold up, letting people be specific. Sharing the pics with each other. (Here’s the album.) Getting “news-worthy” attendees.
ButhPhotos – App
Note: FB metrics – difficult to measure b/c restarts the count when you update photo album with new pictures
Julian Liu (@changethenypd) on Twitter
1) Uses TweetDeck to manage flow
2) Twiangulate: Who’s most influential in your following? Who can carry your message? Who do you and another “influencer” follow?
3) SnapBird.org – research / search for someone or old tweet
4) Tweetbot – Phone app
5) Over – Phone app / Takes a pic and adds text (Iphone only)
To-Do: Create Twitter lists, Use photos with text on them — very easy to share on Twitter and not subject to 140 character limit.
MUST SEE: CPR Video Campaign / Where am I going?
Debi Kar – Using Storytelling to engage audience and thinking about strategy (@debikar31)
Alan Jenkins of Opportunity Agenda talks about this framework for setting strategy: “VPSA”
VALUES: What are the values that are bringing to the table?
PROBLEM: What are we trying to solve?
SOLUTIONS: How do we respond to the problem?
ACTION: What do we want people to do?
Think about how to use stories to carry our messages:
**What happens to the brain when you tell a story? Brainwaves link up. Makes empathy more likely even if there’s not agreement.**
Examples of many forms stories come in: https://twitter.com/sixwordstories: Inspired by Hemingway.
Thanks to our notetaker, Veralyn Williams (@veralynmedia)