News and Updates

Dec 132013
 
Laurie Ignacio Presenting on SoundCloud

PCN’s NYC chapter brought together 15 organizers and communicators to share social media tips. The lineup included:

  • Dana Balicki shared tips about how to set strategy and how to measure success
  • Laurie Ignacio demonstrated how to use SoundCloud for sharing audio and doing your own reporting
  • Helen Stillman shared how her organization made use of a “photobooth” at their annual fundraising event
  • Julian Liu shared how he’s used Twitter tools
  • Debi Kar talked about strategy and measuring for success

Here are some notes and links for the tools they shared. The notes are no substitute for being in the room, they’re just a supplement!

Dana Balicki on your social media strategy (@DanaBalicki)

Setting measurable goals
Magic: Focus in the vision.

1. Ask: What are we excellent at?
2. Knowing your audience (FOCUS). What’s the lowest hanging fruit? Who are the people closest to us?
3. Where are they? Where do they live? (Online/offline)

She favors the “CPR” approach
Context: Foundation of who you will BE. Reflecting on values you want to embody.
Purpose: Why are we doing this? Fundamentally. What’s the long-term vision?
Results: Reflecting on the take-aways. What are the things we want to achieve? Should be measurable. (Be realistic. And focused.)

Moving to bigger levels of engagement:

1D – Information broadcasting (one way).
2D – Action. 2-WAY communications. This can include donations/taking action/responding to you.
3D- When audience interacts with each other.

Tools Dana likes:

TweetDeck/Hootsuite/Follower Wonk / Attentive.ly/ Segment.io/ FB Insights

Use metrics: It’s a way to see if you are fulfilling your vision

—–

Laurie Ignacio - @lauritzin on SoundCloud
Using SoundCloud — with your phone you can make good quality audio and upload it instantly (which she did right there!)
Podcast: Radio Ambulante is http://radioambulante.org/en/audio/episodes-en/ (Storytelling project of Latin Americans)

—–

Helen Stillman of North Star Fund — using images for fundraising

https://www.facebook.com/NorthStarFund

“Activism’s Future” campaign: Used a Photobooth at their big event. Spent money on a step-and-repeat backdrop (one-time expense, now they just own it). People could choose words to hold up, letting people be specific. Sharing the pics with each other. (Here’s the album.) Getting “news-worthy” attendees.

Budget: $500
ButhPhotos – App
Note: FB metrics – difficult to measure b/c restarts the count when you update photo album with new pictures

—–

Julian Liu (@changethenypd) on Twitter

1) Uses TweetDeck to manage flow
2) Twiangulate: Who’s most influential in your following? Who can carry your message? Who do you and another “influencer” follow?
3) SnapBird.org – research / search for someone or old tweet
4) Tweetbot – Phone app
5) Over – Phone app / Takes a pic and adds text (Iphone only)

To-Do: Create Twitter lists, Use photos with text on them — very easy to share on Twitter and not subject to 140 character limit.

MUST SEE: CPR Video Campaign / Where am I going?

http://whereiamgoing.org/

—–

Debi Kar – Using Storytelling to engage audience and thinking about strategy (@debikar31)

Alan Jenkins of Opportunity Agenda talks about this framework for setting strategy: “VPSA”

VALUES: What are the values that are bringing to the table?
PROBLEM: What are we trying to solve?
SOLUTIONS: How do we respond to the problem?
ACTION: What do we want people to do?

Think about how to use stories to carry our messages:
**What happens to the brain when you tell a story? Brainwaves link up. Makes empathy more likely even if there’s not agreement.**
Examples of many forms stories come in: https://twitter.com/sixwordstories: Inspired by Hemingway.

Thanks to our notetaker, Veralyn Williams (@veralynmedia)

Oct 022013
 
Social-media-thumb

Twitter. Facebook. Tumblr. YouTube. ThingLink. There are so many social media environments and so many ways you can create your own media now — with limited time, how can we create new media and use social media platforms to advance social justice?

Join us for an evening conversation with other NY social justice communicators and learn about the most effective tools for making use of new media and social media. We’ve got several folks lined up to share tools and resources:

  • Julian Liu (Communities United for Police Reform)
  • Dana Balicki (NYC-based Communications Consultant)
  • Laurie Ignacio (NYC-based Communications Consultant)

When you RSVP below, you can offer a five-minute skills-share as well.

We’ll serve a light meal starting at 6 PM, then start the skills-share at 6:30. We’ll be hosted by Jews for Racial and Economic Justice (JFREJ) at their office: 666 Broadway, Fifth Floor conference room (here’s a map). This event is free, but please RSVP using the form below so that we can plan appropriately.

Who is this skills-share for? PCN supports emerging/established communicators, and organizers interested in building their social justice communications skills. We are particularly interested in communications that supports organizing at the intersections of oppression: for example, work that takes on racial justice and the environment, or gender justice and economic justice. There’s no cost to be part of the PCN NYC Chapter, as long as you are interested in supporting other communicators/organizers as well as learning.

Fill out my online form.
Oct 012013
 
be-the-media-square-logo-2013

PCN’s Boston chapter has set the date for their eighth annual Be the Media! – a one-day mini-conference for Boston nonprofit organizers and communicators who want to share skills and strategies on effective communications.

More details will appear on the Be the Media! website later this fall, but you can also check out presentations and highlights from past years’ events at www.bethemediaevent.org.

Jun 202013
 
justice for womyn

Are you better at working with words than pictures? PCN’s NYC Chapter is hosting a skills-share for social justice communicators on Tuesday, July 2nd from 6 PM to 8 PM on “Photography for Non-photographers.” Manauvaskar Kublall, photographer, filmmaker and contributor to the Spirit in Action team, will lead a 45-minute session on some easy ways you can use photos better in your social justice communications. Then we’ll open the floor for others to share tips and tricks. Topics will include:

  • Setting the scene, telling your story: four things to keep in mind when shooting your next event or campaign
  • Photography insights- beyond enhancing your images what are some of the aesthetics that should guide you in cropping, resizing and color correcting your images.

Depending on who is part of the skills-share, we can also cover photography genres, rule of thirds, using depth, color temperature and lighting, cropping, exporting for web.

We’ll serve a light meal starting at 6 PM, then start the skills-share at 6:30. We’ll be hosted by Jews for Racial and Economic Justice (JFREJ) at their office: 666 Broadway, Fifth floor conference room (here’s a map). This event is free, but please RSVP using the form below so that we can get enough food. Bring a camera or smartphone and some goals for what you want to do with your pictures.

Who is this skills-share for? PCN supports emerging/established communicators, and organizers interested in building their social justice communications skills. We are particularly interested in communications that supports organizing at the intersections of oppression: for example, work that takes on racial justice and the environment, or gender justice and economic justice. There’s no cost to be part of the PCN NYC Chapter, as long as you are interested in supporting other communicators/organizers as well as learning.

Fill out my online form.
May 102013
 
Charu_Gupta_Photo

PCN’s Boston/New England chapter hosted a webinar on rebranding presented by Charu Gupta of the Veng Group. It included the basics about the process of branding/rebranding, useful questions to ask within your organization, and two case studies of nonprofits that have redefined themselves.

Download (PPT, 726KB)

Thanks again to Charu Gupta for sharing her expertise with the PCN community!

To learn about future webinars and local get-togethers organized by the Boston Chapter or the NYC chapter, sign up for our email list using the box on the right.

 

Apr 122013
 
Charu_Gupta_Photo

PCN’s Boston-New England chapter is hosting a webinar open to the whole PCN community. Boston communicator Charu Gupta will lead this one-hour webinar on rebranding on Thursday, May 9, 2013 at 1 PM.

Non-profits often face the question of whether and how to rebrand their organization. They’ll explore questions of finding an effective branding or rebranding strategy, and also often need to decide whether what they need is a mere tweak or a total rebranding of the organization.

We’ll cover those topics as well as:

  • What are the important steps and factors in your decision making process?
  • What are some of the pitfalls of a rebranding strategy?
  • How can we develop a branding strategy that effectively communicate the organization’s mission, vision, and values, while clearly establishing your identity and unique position within the field?

This webinar will help participants understand the concepts and strategies of effective rebranding, including review of case studies and best practices.

Following the presentation, we’ll have ample time for discussion and Q&A among people on the call. This webinar is free, but you must register.

More about the presenter, Charu Gupta:

Charu Gupta is the managing partner of Veng Group’s Boston office. The Veng Group is a government relations, communications, public affairs and outreach firm with a client roster that includes national African American, Asian American, Latino and Native American organizations. Charu was most recently a director at The Raben Group, where she did messaging and branding and developed media and advocacy campaigns. She also served as the director of communications for Ohio’s largest foreclosure prevention and community organizing nonprofit, Empowering & Strengthening Ohio’s People.

Charu has a master’s degree from Columbia University’s Graduate School of Journalism and a bachelor’s degree from the University of Chicago. You can read some of Charu’s award-winning writing at www.charugupta.org.

Apr 102013
 
be the media-bronx-large

We’re pleased to announce our first-ever Be the Media! event outside Boston. PCN’s New York City chapter is co-hosting a special Women of Color Be the Media! on Saturday, April 27, from 9 AM to 5 PM at Hostos Community College in the Bronx. We’re partnering with our sister network, Standing in Our Power, for an exciting day of skill-building and networking.

Here’s a glimpse of the day’s schedule:

9:00 AM Checkin Opens (Light breakfast)

10:00 AM Welcome and Opening Conversation

10:45 AM to 12:30 PM Morning Workshops:

12:30 PM to 1:45 PM Lunch and networking time

2 PM to 3:45 PM Afternoon Workshops:

3:45 PM to 5 PM Networking Time/Refreshments/Closing

You can register here or see complete workshop descriptions and all event details at www.bethemediaevent.org.

Mar 282013
 

Press Pass TV Logo

Press Pass TV brings you a hands-on workshop to explore ways you can use video to promote your organization, spread your message, and build an audience. Learn about what tools are available, how you can use things you may already have to make and edit videos, and what low-cost options will get you high quality professional videos fast. We’ll also share some tactics and tools for making videos that matter and show you a few case studies of videos that have made real change in our communities. Leave with a customized plan to implement in your work right away!

 

We welcome participants from Be the Media 7 to this networking/training session.  We look forward to your input on ideas for future workshops/forums.

 

Presenter:   Cara Lisa Berg Powers,  Co-Director, Press Pass TV

Tuesday, April 2nd, 2013

   5:30 pm – 7:30 pm

at United for a Fair Economy

One Milk Street., Boston, 5th Floor

(Please note new location)

For more information or RSVP, email Tom at:   t.louie@progressivecommunicators.net

PCN Website: www.progressivecommunicators.net

Light refreshments will be served

Mar 282013
 
ONY2_1_11

PCNers Janvieve Williams Comrie and Kathleen Pequeño led a workshop on “Becoming a More Effective Media Spokesperson” at Organizing NY on  Saturday, March 23rd.

Over 40 participants were in a highly interactive workshop session which focused on basic techniques for staying on message while answering reporters questions. Of course, one of the most important tips is: practice, practice, practice. After a brief discussion of tips and technique (including bridging), we spent most of the workshop with practice time for participants to do role-plays with each other on issues they were working on, getting feedback on style and messaging from PCNers and the other workshop participants.

Here’s where one of the strengths of Organizing New York came through: the wide array of issues that people were working on. Participants practiced media interviews on:

  • A proposed NYS law that would eliminate credit checks for employment applicants.
  • The campaign to divest Hunter College from fossil fuels.
  • A campaign to get the state of NY to be less reliant on sweatshop labor for clothing contracts.
  • A campaign to increase federal funding for the eradication of polio.

Here’s the Powerpoint that we used to open the session. Big thanks to the Community Media Workshop for all their great work on how to work with legacy media.

Download (PPT, 156KB)

Mar 192013
 
be-the-media-square-logo-2013

The Progressive Communicators Network and Standing in Our Power (SiOP), two networks organized by Spirit in Action, are teaming up to bring a dynamic one-day skill-building event to women of color leaders in New York City. Women of Color Be the Media! will allow leaders to share information, connect across issues, and learn the latest tools and skills for communicating social justice issues and of course, for creating our own media.

For seven years, the Boston/New England chapter of PCN has organized successful Be the Media! conferences for social justice organizers and leaders. In 2013, PCN and SiOP will bring leaders who are on the frontlines working for racial justice, gender justice, economic justice, and more for a day of community building and communications skill-building modeled on the Boston success.

More information at www.bethemediaevent.org.