smartMeme has taught thousands of people how to use story-based strategy, and these worksheets break down the elements of story-based strategy including: The Battle of the Story worksheet Spokesperson Tips Influence Mapping worksheet Created bysmart MemeURL of this itemhttp://www.smartmeme.org/tools-and-worksheets

1) What communication work have you done? From my perspective, Strategic Communication, Grassroots Organizing and People Powered Direct Action are the three pillars of successful movement building. Of course they all go together. For decades our progressive movements have neglected the importance of narrative, story and framing, but the tide has turned and we’ve gotten [Read More]

PCN’s Boston/New England chapter hosted a webinar on rebranding presented by Charu Gupta of the Veng Group. It included the basics about the process of branding/rebranding, useful questions to ask within your organization, and two case studies of nonprofits that have redefined themselves. Thanks again to Charu Gupta for sharing her expertise with the PCN [Read More]